Last week we ran the first eyetracking pilots for a new study and collected some sample data. This is part of a HEIF project and our hope is to combine the skills of the psychologists (who really know how to use this equipment), with usability experts and consumer insight people (I’m one of the later… [Read more…]
September 17, 2010
This post was prompted by an email from Bart Simon on this topic that reminded me about previous thoughts I had about unboxing. At some point not to long ago and amongst the endless minutiae of everyday life that gets reported online through ‘home made’ or ‘user generated’ video people started to film and upload… [Read more…]
June 22, 2010
I got back from CCT5 in Madison about a week ago and I only now find time to provide a reflection. I want to comment on four aspects of the conference: putting faces to words and the CCT ‘community’; angst about the status of CCT and its purpose; most memorable presentations, and; our presentation and… [Read more…]
May 28, 2010
This is the presentation text for the CCT conference. Written with Becky Jenkins and Lizzie Nixon Cultural scripts suggest that success in life is predominantly expressed in terms of acquiring new and ‘better’ objects and an upscaling lifestyle. Visions of the perfect future tend to be underpinned by financial or material wealth as we… [Read more…]
May 11, 2010
One of the really nice things about having clever PhD students to supervise is that they make you really think about new things. This then gets mixed up with your other work and also with teaching. As Becky has been working on her data, and as I have re-visited some of the ideas in her… [Read more…]
April 19, 2010
In the past when I’ve posted stuff like this (on the CEMP site) students have told me that they would rather not read it until they have their work back. So again, if you think you might suffer intolerable angst by reading ‘generic’ feedback on the assignments, stop now! The point of offering this advice… [Read more…]
March 29, 2010
This post is really just for the IMS students. Well just look at that log file! Note how there was much enthusiasm in October (or actually I simply made people go on the site in the seminar). This ‘engagement’ lasted until Christmas. After that other assignments kicked in and all went quiet, until about… [Read more…]
March 26, 2010
If you suspended your sense of humour along with your Xbox live account so you didn’t get distracted during revision, or if you are easily upset, or cursed with the confidence of a dormouse who just caught their partner in bed with a gerbil, I wouldn’t read on if I was you. Look, I hate… [Read more…]
March 15, 2010
No. 6: “I will not be pushed, filed, stamped, indexed, briefed, debriefed, or numbered! My life is my own.” 1. Life has been quantified for some time. I saw Requiem to Detroit at the weekend and that was a nice reminder of the way in which factory work quantified people’s lives in terms of hours… [Read more…]
March 11, 2010
I’ll be honest, following the IAB workshop and earlier posts I was hoping to provoke a bit more of a debate about the ‘routine’ online tools available to marketers. I got some response (not all what I wanted or expected though). It’s easy to be dismissive of email, banners, affiliates (and even search) because they… [Read more…]
October 11, 2010
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