We sort of expect marketing campaigns to trick, coerce, or persuade consumers to buy stuff they don’t need and probably won’t benefit from (people might even be psychologically, emotionally, or culturally worse off for buying stuff). But the more I think about some aspects of online advertising, the more I worry that everyone is ‘abused’… [Read more…]
November 2, 2009
If you watch an experienced web user do a search you can’t help but be struck by the level of skill on display. Key sites are recalled or retrieved in seconds, multiple tabs and windows are opened and notes may be cut-and-pasted to a word document in rapid succession. The hand to eye co-ordination is… [Read more…]
November 11, 2008
Staff here have been having internal debates about sustainable promotion and what it means for what we research and teach in the Corporate and Marketing Communications Academic Group. Here is the text of my opening remarks in the 2nd of our recent debates… Kevin Moloney and Barry Richards have suggested that the rather ambiguous idea… [Read more…]
December 18, 2007
It’s not as hard to type as I first thought it would be and it feels like I’m using word and a slightly clunky version of Windows. I’m writing a review of and on the Asus Eee PC, my Christmas present and for the moment the main PC at home. And I’m writing this on… [Read more…]
October 10, 2007
Have a look at UKHotDeals, or MoneySavingExpert, or any one of the many blogs and forums that collect and promote ways to save money and buy cheap goods. Have a look at Amazon reviews too for that matter. On first look these all seem like consumer empowerment. Everyday folk sticking it to big companies as… [Read more…]
April 10, 2006
Originally posted to the CEMP site April 06 I often talk to students about the potential changes in marketing and the media industries as a result of developments in interactive media and I also recently gave a presentation to staff where I used a similar argument to question potential changes in education. A theme that constantly comes… [Read more…]
March 1, 2010
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