One of the claimed roles for branding is that it is a ‘badge of reassurance’. We trust a brand and so when we enter the thieves’ den that is the marketplace these beacons of honour guide us to the sellers that won’t rip us off and the commodities that won’t cause use to regret buying… [Read more…]
January 10, 2008
Here is a version of a paper written by Janice, Lizzie and I that Lizzie and I will be presenting at the Meccsa conference this week. Introduction In this paper we aim to contrast the apparent success of online social media, participatory spaces, communities, and forums, with the failure of university produced online spaces to… [Read more…]
October 10, 2007
Have a look at UKHotDeals, or MoneySavingExpert, or any one of the many blogs and forums that collect and promote ways to save money and buy cheap goods. Have a look at Amazon reviews too for that matter. On first look these all seem like consumer empowerment. Everyday folk sticking it to big companies as… [Read more…]
March 10, 2008
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