If play is an idea that helps us to understand the maintenance of and resistance to cultural norms, then in a society largely structured by the market we might expect to see consumer culture as playful.
January 10, 2007
If you haven’t read Gabriel and Lang’s ‘The Unmanageable Consumer’ and you are interested in consumer behaviour, I can highly recommend it. Gabriel and Lang carefully describe the different discourses that have emerged to describe contemporary consumption acts: Chooser; Communicator; Explorer; Identify Seeker; Hedonist or dreamer; Victim; Rebel; Activist and Citizen. Now you may have… [Read more…]
February 18, 2009
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