Browsing All posts tagged under »management«

A life more quantified

March 15, 2010

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No. 6: “I will not be pushed, filed, stamped, indexed, briefed, debriefed, or numbered! My life is my own.” 1. Life has been quantified for some time. I saw Requiem to Detroit at the weekend and that was a nice reminder of the way in which factory work quantified people’s lives in terms of hours… [Read more…]

The marketing mash-up, or hte 4Ps of interactive marketing.

October 8, 2008

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This was originally posted on the CEMP community site… Welcome to a new academic year on the CEMP interactive media community site. I thought now would be a good time to start a conversation about what topics might usefully be written about and discussed on the site over the coming year. This should be of… [Read more…]

The unmanageable online consumer

January 10, 2007

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 If you haven’t read Gabriel and Lang’s ‘The Unmanageable Consumer’ and you are interested in consumer behaviour, I can highly recommend it. Gabriel and Lang carefully describe the different discourses that have emerged to describe contemporary consumption acts: Chooser; Communicator; Explorer; Identify Seeker; Hedonist or dreamer; Victim; Rebel; Activist and Citizen. Now you may have… [Read more…]

Participation culture versus the urge to manage

April 10, 2006

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Originally posted to the CEMP site April 06 I often talk to students about the potential changes in marketing and the media industries as a result of developments in interactive media and I also recently gave a presentation to staff where I used a similar argument to question potential changes in education. A theme that constantly comes… [Read more…]

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