Browsing All posts tagged under »online marketing«

A life more quantified

March 15, 2010

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No. 6: “I will not be pushed, filed, stamped, indexed, briefed, debriefed, or numbered! My life is my own.” 1. Life has been quantified for some time. I saw Requiem to Detroit at the weekend and that was a nice reminder of the way in which factory work quantified people’s lives in terms of hours… [Read more…]

IAB Talent Roadshow as the celebration of interactive spectacle

March 4, 2010

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Yesterday we hosted the IAB Talent Roadshow (actually Amber Burton did all the hard work) and I have some comments about it. As might be expected (if you read my other stuff) I’m going to be critical and provocative in places, but I should make clear that I thought the event was hugely useful and… [Read more…]

What’s the point of online marketing?

January 15, 2009

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How did we end up with an economy where such skills attract high salaries and are apparently in such demand?

How the internet gave me back my washing machine and saved the planet

October 10, 2008

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It certainly looked like it was dying. The drum turned slowly with a loud scraping noise then stopped altogether. It had never done this before, but it was nearly 5 years old – well out of warranty – and it had had much use. I was looking at the choice of an engineer call-out or… [Read more…]

The marketing mash-up, or hte 4Ps of interactive marketing.

October 8, 2008

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This was originally posted on the CEMP community site… Welcome to a new academic year on the CEMP interactive media community site. I thought now would be a good time to start a conversation about what topics might usefully be written about and discussed on the site over the coming year. This should be of… [Read more…]

The science fiction of viral marketing

March 6, 2008

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Here is an email interview I recently did with James Rundle of ScifiNow about viral marketing. James’s full article (including an summary of this interview) covers the recent Cloverfield campaign and is in issue 12. Another nice summary of the Cloverfield work is here and a Wired article is here Here is the interview: James:… [Read more…]

The Pleasures and Practices of Virtualised Consumption in Digital Spaces

December 10, 2007

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A revised version of a paper Janice and I presented at DIGRA 2005. INTRODUCTION A Shanghai online gamer has been given a suspended death sentence for killing a fellow gamer. Qiu Chengwei stabbed Zhu Caoyuan in the chest when he found out he had sold his virtual sword for 7,200 Yuan (£473). The sword, which… [Read more…]

Selling stuff that doesn’t work

January 10, 2006

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Originally posted to CEMP  Jan 06 Now you probably think this is a Windows rant don’t you? It’s not. At Christmas I bought a Personal Video Recorder (a freeview box with a hard drive). Actually I bought two, but the first one was so hopelessly full of software bugs that I took it back and… [Read more…]

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